September 20, 2004
Forty percent (40%) of voters see the campaign coverage of their local newspapers as unbiased. However, only 20% to 29% view national papers as unbiased.
Among five different papers, the
New York Times is seen as the most biased--35% believe its coverage is biased to help Kerry while only 22% believe it is unbiased. This may be a lingering response to the Jayson Blair scandals from last year. At that time, only 46% of Americans viewed the
New York Times
as a reliable source of information.